In today’s world, we live in the era of iTunes. This site, application, place, etc. gives us a platform to download music legally and at a cheap price. iTunes is where the Digital Music age has taken us.
After every American Idol performance, Ryan Seacrest will announce that all the performances will be available on iTunes. When John Cena is running down to the ring on a WWE-televised event, an advertisement will pop up in the corner of the screen. The advertisement says you can download John Cena’s theme song at iTunes.
Twelve years ago, Napster was where the digital music age kicked off. However, Napster was illegally downloading and sharing music. In Lehman’s terms, Napster was not paying any artist for their songs being shared or downloaded, unlike iTunes which will charge people $1.99 for a song or video.
The band, Metallica, sued Napster in 2001, which in the fall of 2001, Napster was forced to shutdown. It was a victory for Metallica, who was at the front of not being paid for their music being shared.
After Napster, you had your Kazaa, Bearshare, and other music-download websites that eventually got the boot like Napster. iTunes offers the same thing Napster did, but it’s legal. iTunes is convenient. If you have an IPhone, then you more than likely have an iTunes application on the phone. We have a store in our own phone.
iTunes is here to stay. Until some other company comes along and really competes against them, they will dominate the music-industry as far as sales. CDs are fading out. No one wants to pay $15 for a CD anymore. You can get an entire album on iTunes for $10-$13. You can buy songs individually, so you don’t have to deal with the songs you don’t want. Like I said before, iTunes is convenient for us the consumer.
The only question left is what’s next for the music industry? How long will the artists stay with iTunes? My answer: As long as they’re getting paid for their music, iTunes will stick around for a long time.